How Maido Matcha Was Born
Our Story
From France to Japan: the beginning of an adventure
My name is Romeo, and my story with matcha begins where I least expected it: in Japan. Eight years ago, I left France with a ticket for adventure, without really knowing where it would take me. What was supposed to be a simple world tour turned into love at first sight with Japan, a country whose language and traditions I didn't know.
Settled in the Kansai region, I discovered a fascinating daily life, punctuated by simple but profound rituals. Among them, green tea. At first, I didn't like it. Too bitter, too strange. But my curiosity pushed me to persevere. And one day, everything changed: I tasted matcha. It was a revelation. A creamy texture, a complex taste, and a ritual that invites you to slow down. Since then, not a day goes by without me savoring a cup of this precious green tea.
Discovering matcha: an unexpected revelation
During the pandemic, I returned to France. I was intrigued by matcha's lack of recognition outside Japan, and it was just starting to make waves in France.
I wanted to rediscover the matcha that accompanied me every day in Japan. But what I was able to taste at that time was nothing like it. Bland matchas, without character, far from the richness and quality I had known. This frustration planted a seed in my mind: why not create a brand that would introduce people to authentic matcha, the one that had such an impact on me?
After a few months in the land of cheese, I went back to Japan (for work and not just to find my precious matcha).
And suddenly, explosion! What do I see on the internet? Everywhere? Matcha. The prince of green teas has become trendy, everyone wants it! I then bought products from French brands online to test them, with some disappointment. Very busy with my work at the time, the idea of launching my own brand to share the matcha I loved so much seemed complicated. So I settled for sharing my recommendations and product tests on my social media.
Maido: a tribute to Kansai and the art of matcha
Meanwhile, fate had other plans for me and I ended up settling in Taiwan, another renowned tea land, with products that are sometimes very expensive but with unique tastes. I deepened my knowledge of this incredible art there. Even from Taiwan, matcha remains my daily routine. Not a day goes by without me drinking it. On every trip to Japan (and that's several times a year), I come back with a full suitcase to test more and more, new brands, new forms...
Along my path, I met people who shared my passion, who have now become two friends: Lohann and Kevin. Both fans of tea and matcha, our discussions gradually gave shape to a common project. It was in 2024 that the idea took hold: we wanted to offer matcha through a different approach.
Taking into account that tastes can differ from one person to another, our goal was to create a brand to guide you in discovering matcha, just as I would have liked someone to do for me when I started. All while offering you authentic, accessible products full of character.
Of course, everything wasn't clear at first. I had dozens of questions and didn't really know where to start. But, thanks to their invaluable help, and after months of reflection, work and passion, Maido Matcha was finally born.
I then returned to Japan with a specific goal: to find the perfect matcha. I consulted my circle, spoke with tea masters and met producers in different regions of the country. And, after much research and tasting, I found it. Authentic matcha from Japan. The one I wanted to share with you. The one that, I hope, you will love.
Our philosophy: matcha for everyone
At Maido Matcha, we believe that matcha is much more than a drink. It's a ritual, a break in the day, a moment for yourself.
But we also know that matcha can be intimidating. That's why we've designed a progressive approach:
- Mei-san, our smooth and bitterness-free matcha, perfect for beginners or for those who enjoy delicate flavors.
- Daichi-san, a rich and intense matcha, for lovers of authentic tastes with character.
Each matcha has its own personality, its story, and its character. We want you to be able to evolve at your own pace, discover new flavors, and make matcha part of your daily routine.
A bridge between cultures: thank you, Japan
Maido Matcha is also a story of gratitude. Gratitude towards Japan, this country that taught me so much, and towards matcha, which transformed my vision of tea. With this brand, I want to create a bridge between cultures, a gateway between Japanese authenticity and Western modernity.
We are not an austere or elitist brand. We are a friendly, warm, and accessible brand. We want each cup of matcha to be an invitation to slow down, to savor the moment, and to say "thank you".
Welcome to the Maido Matcha family
Our adventure is just beginning, and we are delighted to share it with you. Whether you're a novice or an expert, we designed Maido Matcha to accompany you in your discovery of this exceptional tea.
So, ready to say "Maido" to your new matcha routine?