Privacy policy

Last updated: April 4, 2025

This privacy policy explains how Maïdo Matcha (the "Site," "we," "our," or "us") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on maidomatcha.com (the "Site") or otherwise communicate with us about the Site (collectively, the "Services"). For the purposes of this privacy policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this privacy policy.

Please read this privacy policy carefully.

Changes to This Privacy Policy

We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you submit directly to us through our Services may include:

Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email, and phone number.
Account information including your username, password, security questions, and other information used for account security purposes.
Customer service information including information you choose to include in your communications with us, for example when you send a message through the Services.

Certain features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, for the purpose of performing the contract we have with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or our advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this privacy policy. See also the section below, Third-Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform the contract we have with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and manage your account, arrange for shipping, facilitate any returns and exchanges, and other features and functionalities related to your account.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6(1)(f) of the GDPR.
Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access information. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in securing our website for you and other customers, in accordance with Art. 6(1)(f) of the GDPR.
Communicating with You and Improving the Services. We use your personal information to provide you with customer service and to improve our Services. This is in our legitimate interest to be responsive, to provide you with effective services, and to maintain our business relationship with you in accordance with Art. 6(1)(f) of the GDPR.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our store with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to power and improve our Site and Services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the Services (in our legitimate interest of administering, improving, and optimizing the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or become unavailable. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, for legitimate purposes, and for other reasons subject to this privacy policy. These may include:

Vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, order fulfillment, and shipping).
Business and marketing partners to provide you with services and deliver advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct us to disclose or otherwise consent to us disclosing certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or within our corporate group, in our legitimate interest of running a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.

We have disclosed the following categories of personal information and sensitive personal information about users for the purposes described above:

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Vendors and third parties who provide services on our behalf (such as Internet service providers, payment processors, order fulfillment partners, customer service partners, and data analytics providers) Business and marketing partners Affiliates
Commercial information such as order information, purchase information, and customer service information
Internet or other similar network activity such as Usage Data
Geolocation data such as locations determined by an IP address or other technical measures

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information for the purpose of carrying out advertising and marketing activities, as follows.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide on public or semi-public areas, including information you share on third-party social media platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the effective date of this privacy policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right of Access / Right to Know: You may have the right to request access to the personal information we hold about you, including details relating to how we use and share your information.
Right to Deletion: You may have the right to request that we delete the personal information we maintain about you.
Right to Correction: You may have the right to request that we correct the personal information we maintain about you.
Right to Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to "sell" or "share" your personal information or to refuse the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our refusal.
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may continue to send you non-promotional emails, such as those about your account or orders you have placed.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of data protection authorities responsible here.

International Users

Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information is also processed by staff and by third-party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent authority of the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please email us at contact@maidomatcha.com.

For the purposes of applicable data protection laws and unless otherwise explicitly indicated, we are the data controller of your personal information.